Key inquiry: “How do we know a problem is real and worth solving — before we build anything?”
You ship: A validated problem brief backed by real customer interviews and a riskiest-assumption test.
LO1 · Discovery
- Identify a real problem and the segment that has it
- Run customer interviews about past behaviour, not opinions
LO2 · Validation
- Name the riskiest assumption and design a test for it
- Decide go / pivot / stop from the evidence
- Interview ten people with the problem; synthesise patterns.
- Run a landing-page or concierge test of the core assumption.
- Present a go/no-go decision backed by data.
Gathers evidence with guidance.
Independently validates a riskiest assumption.
Produces investor-grade evidence for a real opportunity.